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Mint Premium
Role:
Visual Design, Motion Design
Description:
Mint Premium was new to the Mint app, being added as a paid offering that would give users access to advanced insights and tools to manage their finances. I was tasked to work alongside of the marketing and product teams to ensure that we had branding and marketing materials that would represent the elevated features that came along with Mint Premium.
Tools:
Figma, After Effects
Branding
My first task with working on Mint Premium was to comb through all that was built in product and decipher the branding that would be followed for future Mint Premium projects. Part of that branding was coming up with a logo that could be expanded upon for other Mint offerings.
Design Principles
After deciding on a logo for Premium, I built out design principles around logo usage, diamond usage, colors, button and examples in product and marketing.
Landing Page
Initially, we created a landing page as a teaser to what will be offered in Premium, however once launched we ended up with a beautiful page that represents a lot of SEO keywords and top features through Mint Premium.
Email Marketing
Lastly, we created multiple email campaigns to promote Premium to users, working on different content ideas including animations to show Subscription Cancellation and the Premium Hub experience.
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