Role:

Research, Illustration, Visual Storytelling

 

Description:

The request for this ThirdLove project was to create an infographic that easily communicated why their bras are a better fit than the competition. I was given access to use any of their site assets along with a brand packet with their logo, typefaces and colors. I began my research on this company and others, and took note of articles that had useful information to use. Once I gathered all the notable quotes and statistics I deemed useful, I began to layout the sections and form a hierarchy of information. With the image at the top of the infographic and illustration of the measuring app on your phone, I carried out the style and brand through the rest of my design, adding in my own illustrations.

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Tools:

Illustrator

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