
Williams
Sonoma
Role:
Print, Visual Design, Production
Description:
Within my position at Williams Sonoma I've honed in on technicality and functionality as a designer. This role has involved high production rates in short time frames and requires accuracy in pricing and information. I work cross-functionally to create in-store promotions, seasonally featured products and also pricing signage that is effective for product year round. I've created new signage comparison charts, streamlined our formatting styles and organized our assets within our servers.
The featured signage is updated seasonally, typically about once a month, and involves more creativity on how we could call out product and what type of sign we should look at.
Promotions are another priority of my position, as they are sent weekly, typically with high volumes in rotation. We work with each department and our print vendors to ensure accuracy and timely delivery to our 230 stores in US and Canada.
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Tools:
InDesign, Photoshop, Illustrator











