Role:

Packaging, Branding, Social Media, Print

 

Description:

While C2O was in the process of rebranding with the consultation of a hired branding agency, I assisted in mockups that were discussed and refined. I also worked on the creation of certain watercolor assets and mocked up many first round versions of the new product that was mass produced and sold.

Before the company reached out to brand ambassadors or hiring a social media manager, we would create posts or promos for Instagram and Facebook. I came up with content based on what assets the brand owned and was given a lot of flexibility with new concepts.

I started working at C2O as an intern under the Creative Lead, who would allow me to work on everything from social media posts to new concepts for packaging which led to a redesign of all products and the website. My role turned into apart-time position, while working other internships and college courses, and shaped my design skills to work in a professional environment.

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Tools:

InDesign, Photoshop, Illustrator, PowerPoint